Social Media Marketing (SMM)

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Course overview

Course Description

Social Media Marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Digital marketing & Social Media Marketing is now the requirement for every business and marketing professional. If you ignore digital marketing today, your competitors are going to take full advantage of it and can easily take you out. Learning digital marketing means increase in your sales, profits, traffic and brand awareness. And we know that entrepreneurs are busy.

Covering major online marketing topics and comprising of 20+ hours of clear cut lectures:

Market Research. Ask 3 simple questions to validate your business idea.
WordPress. Build a world-class website in 1 hour without any coding.
Email Marketing. Build a mailing list of 1000 people in 30 days from scratch.
Copywriting. Write sales pages that make the cash register ring!
SEO (Search Engine Optimisation). Get free traffic to your website with SEO.
YouTube Marketing. Drive traffic & sales with simple "how to" videos.
Social Media Marketing
Instagram Marketing. Go viral on Instagram
Facebook Ads. Make money with Facebook Ads without spending a fortune.

By the end of this course, you will be confidently implementing marketing strategies across the major online marketing channels.

All the strategies, tips and tools recommended are either free or very cost effective.

Who this Course is for?

Pre launch business owners who don't know where to get started
Website owners who are struggling to get traffic and sales
Anyone looking to add highly paid skills to their CV

Certificate

On successful completion of the course participants will be awarded participation certificate from DigiPAKISTAN. Also prepare for International Exam.

Duration & Frequency

Total Duration of the course is 3 months

What will i learn?

Grow a Business Online From Scratch
Make Money as an Affiliate Marketer
Get Hired as a Digital or Social Media Marketing Expert
Work From Home as a Freelance Marketer

Requirements

No experience required
Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).

Curriculum for this course

Introduction

Introduction

Market Research

Market Research Intro
How to create Survey
DM Research tools

Make a Website

Website Introduction
Wordpress.org vs wordpress.com
Renowned Websites on Wordpress
Make a website
Dashboard aqdigipakistan WordPress
Dashboard aqdigipakistan WordPress
Pages aqdigipakistan -WordPress
WordPress Themes & Website Templates
WordPress Popular Plugins
Panel Main - How to set up your Business Email
Webmail - Main -How to Set up your Business Email

Email Marketing

Email Marketing Introduction
Email Marketing Tools
Email Marketing How to set up free account on Mailchimp
Email Marketing WHY ESP
Email Marketing Pop ups and Opt in
Email Marketing Convertful - The All-In-One Tool to Turn Your Visitors Inte
Email Marketing Convertful App - add site
Email Marketing Add Plugins BeingBro WordPress
Email Marketing Convertful App
Email Marketing Convertful App
Email Marketing Writing Email Subject
Email Marketing How to create Email Campaign in Mailchimp
Email Marketing Key Performance Indicators

Copywriting

Copywriting introduction and AIDA formula
CopyWriting Tips to write a great copy
Copywriting How to Flip Benefits into features
Copywriting How to create CTA Trim
Copywriting How to talk customer language
Copywriting Assignment and Jeffbullas's Blog Internet Marketing

Search Engine Optimization (SEO)

Introduction to SEO
An Overview of SEO
5 SEO Metrics to Measure SEO Performance
How to SEO Optimise Your Homepage
How to Verify Your Website in The Google Search Console
How to Take the Google Mobile Friendly Test
How to Take the Google Mobile Friendly Test part II
How to Do Keyword Research: Steps & Strategy
How to Quickly Brainstorm 1000's of Keyword Ideas
How to Narrow Down your Keyword List (Updated)
How to Assess keyword Competition & Choose Target Keywords
How to Write Title Tags Search Engines Love
How to Skyrocket Clickthrough Rate with Meta Descriptions
How to Skyrocket Clickthrough Rate with Meta Descriptions
How to Appear in the Google Image Search Results
Copy Optimization: Headings Tags, Outgoing & Internal Links etc
The Types of Backlinks That Really Matter and How to Get Them
How to Maximise Links for Your SEO Campaigns
How to Create Content That Generates Links & Social Shares on Autopilot
How to Leverage Authority Websites & Top of the Search Results
Local SEO: How to Rank Your Local Business in Google

Facebook Marketing

Why Market Your Business on Facebook?
Best Guide for Facebook Page set up
SEO tips for facebook page optimization
Keyword Research process
what makes your page awesome
Why Market Your Business on Facebook
The Basics of Facebook Ad
The Complete Facebook Ad Copy +Creative Guide
The best of best Guide to Creating Facebook Ads-A
The best of best Guide to Creating Facebook Ads-B
The best of best Guide to Creating Facebook Ads-C
Facebook Pixel,+Standard Events,and Custom Conversions Part (1)
Facebook Pixel,+Standard Events,and Custom Conversions Part (2)
Facebook Pixel,+Standard Events,and Custom Conversions Part (3)
Facebook Audinece A
Facebook Audience B
Facebook Audience C

YouTube Marketing

01 YouTube Marketing Introduction
YouTube Inside YouTube
YouTube Why and When to Sign In
Inside How Youtube Works
YouTube The BEST PRACTICES AND STRATEGIES FOR TO Build YOUTUBE AUDINECE (1)
YouTube The BEST PRACTICES AND STRATEGIES FOR TO Build YOUTUBE AUDINECE (2)
YouTube The BEST PRACTICES AND STRATEGIES FOR TO Build YOUTUBE AUDINECE (3)
YouTube The BEST PRACTICES AND STRATEGIES FOR TO Build YOUTUBE AUDINECE (4)
YouTube The BEST PRACTICES AND STRATEGIES FOR TO Build YOUTUBE AUDINECE (5)
YouTube The BEST PRACTICES AND STRATEGIES FOR TO Build YOUTUBE AUDINECE (6)
YouTube The BEST PRACTICES AND STRATEGIES FOR TO Build YOUTUBE AUDINECE (7)
Youtube YouTube Products
Youtube ABCD Complete Creative Guide
Youtube Customize Your Youtube Channel
Youtube Grow your YouTube Channel to Over 1,000+Subscribers
Youtube Grow your YouTube Channel to Over 1,000+Subscribers
Youtube Youtube Products
Youtube Building Effective Creatives for Youtube
Youtube Grow your YouTube Channel to Over 1,000 Subscribers
Youtube How to Publish a YouTube Video
YouTube How to Publish a YouTube Video 01
Youtube Youtube Community Guidelines
Youtube How to Get More YouTube Views with vidiQ-Complete Beginner's Guide
YouTube How to Get Started With TubeBuddy
Youtube How To See Tags on YouTube Videos and Channels w. Tube Buddy
Youtube Youtube SEO and Channel mastery
Youtube Youtube SEO and Channel mastery
Youtube Youtube Essentials
Youtube Intro to Making Money on YouTube
Youtube How to Add Chapters to Your Videos Using Timestamps
Youtube Analytics in YouTube Studio
Youtube How Ads Work on YouTube
Youtube YouTube Ads
Youtube Intro To Live Streaming on YouTube
Youtube How to Produce a Successful Live Stream
Youtube Get the Most from Your Live Stream Chats, Analytics, and Making Money
Youtube Expand Your Global Reach
Youtube Create Videos With Worldwide Appeal
Youtube_Getting Your Fashion & Beauty Channel Started on YouTube (ft. RoxyRocksTV & Hairodynamic)
Youtube_Get to know your fashion_beauty channel's community feat. RoxyRocksTV and Hairodynamic
Youtube_Get to know your fashion_beauty channel's community feat. RoxyRocksTV and Hairodynamic
Youtube_Get Viewers To Watch Your Fashion & Beauty channel (ft. RoxyRocksTV & Hairodynamic)
YouTube What is Branded Content
Youtube Make Your Channel Easier To Find (ft. RoxyRocksTV & Hairodynamic)
Youtube Partnering with Brands